Four Disciplines Every Marketing Team Needs
How to build the foundation that fixes what’s actually broken
Category: Uncategorized
The Campaign Was Perfect. So Why Didn’t It Work?
Three levels of strategy to build better marketing.
Your Marketing Doesn’t Have 87 Problems. It Has Four.
Diagnosing the four struggles that kill results.
How to Become Irreplaceable in the Age of AI
The wave is coming. Here's how marketers can ride it.
How to Capture Attention with Your Marketing
Learn more about how to capture your customer's attention with engaging marketing.
3 Keys to Discover Your Calling
I believe that we were created to work. But not the drudgery kind of work. It is an amazing feeling to get paid to do work that aligns seamlessly with our passions, talents and our natural areas of influence. But how do you find that kind of work? How do you even know what you're looking for? And if you're looking for a job, how do you make good decisions that move you in the right direction?
5 Tips to Optimize Your New LinkedIn Company Page
So you created a LinkedIn company page and now you're ready to start getting some leads and engagement from it. But where do you start?
Turn Your 90s Yellow Pages Budget into Modern-Day Results
Stop investing in your neighbors’ yellow-paper doorstops and start investing in advertising that will make a real, lasting difference. Here are three quick tips for where you can divert your ad budget to see real, measurable results.
Website Editing Quickstart Guide
More to come!
How to Avoid Being Annoying on Social Media
Time and time again, I see small businesses make this critical mistake on social media: treating social media the same as your website. Here’s why it just doesn’t work that way.
Are you setting yourself up to fail at social media marketing?
Yeah, you've heard it said that businesses should be on social media. But what is your brand doing on social media? How can you take better advantage of this free marketing tool for your organization?
Salespeople Bill of Rights
What if I told you salespeople are free to chart their own course, to be the salesperson they want to be? There are 10 freedoms you need to be aware of in the Salespeople Bill of Rights. As a small business, how you handle sales drives whether you win or lose in business. If you're a salesperson yourself or you have a sales team on staff, this Bill of Rights will help your sales team choose the pace and persona of your business and position your company for success.
Unlock Insights and Easily See How People View Your Business on Google
Google provides you with helpful insights on how people interact with your business listing - even if they don’t visit your website! See how you can unlock these free insights and use them to your advantage.
Local Business? You Need To Show Up in Google Maps! Here’s Why.
Guess what? Local businesses actually have an edge over the big brands, thanks to Google Maps / Google Local listings. Check it out!
Are You Selling or Solving?
The used car salesman gets a bad rap, but it isn't because he's a salesman. Here are four tips to change the name of the game... and the way you play it - from "salesman" to "professional solutions provider."
[Case Study] How a Crane Company in Ohio is Branding Itself to Specific Industry Professionals for Less Than One Cent
How a Work Truck company in Ohio has been highlighting industry-specific products with easy-to-understand case studies, and are reaching thousands of highly-engaged prospects and generating quality leads in the process.
How Fear of Competition Can Stifle Success
As a leader, it's easy to let a fear of failure overcome your hope for success. This mindset stifles your decisions, makes it hard to enjoy winning, and most importantly, quickly infects the people you lead. Here are three lessons I've learned that have helped me stay focused on winning.
Pick just one of these six goals for your website
If you don't have one single clear goal for your website, the project is likely to lead to disappointment.
Get Customers to Commit with Calls-to-Action
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your small business with the right call-to-action.
Little Known Ways to Choose the Right Keywords
Showing up in searches is a common goal for small businesses. Making your content search engine worthy is the way to get there. Read part one of this two-part blog series in optimizing your content for search engines!
Where Customer Engagement Opportunity Lives and How to Get It
Don't just talk at your customers, talk to them! Make these people see themselves as the hero in your brand's story for the best engagement results.
8 Tips to be More Productive Throughout Your Workday
As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out on these hacks to increasing your productivity?
Why eWOM Matters to Your Small Business
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
Email Marketing Made Simple for the Small Business Owner
Finding the right voice to communicate with your customers can be a challenge. Lucky for you, everyone and their mother has email nowadays! Turn your email campaigns into marketing success in three simple steps.
Five Important Tips for Small Businesses to Keep Employees Happy
Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!
How to Improve Your Messaging in Seconds
Ever wonder why you love your favorite movie as much as you do? You can find out AND find out how this strategy applies to your small business!
What Story is Your Business Telling?
"So, what does your company do?" Have you ever felt like people are falling asleep when you try to answer that question? Me too. Your success in attracting new customers is dependent on your ability to boil your complex business down to an extremely simple brand story.
The Formula for Content Marketing Success
Tell your company's story in a way that keeps your audience engaged and generates sales!
How to Avoid Becoming a Miserable Entrepreneur
I sometimes meet entrepreneurs who are successful, but absolutely miserable. For most, they just aren't passionate about the thing they are doing. Here are three ways that I see entrepreneurs get off course:
Ashland Schine’s Theater Restoration: Great Things Are Coming to Ashland
A group of local business and community leaders are leading a major grassroots effort to help transform downtown Ashland, Ohio. The group of leaders include Scott Donley
How to Transform Your Website Into a Small Business Success Machine
Your website. It should be your greatest marketing asset. But for most small business owners, it's just a big headache. There are five areas of focus that need attention
Get Leads by Building a Marketing Funnel
A marketing funnel is a way of thinking about how your prospects move through the customer lifecycle, from the first point of contact as new traffic all the way to the point of nurturing existing customers—and all the points in between.
How do I get more traffic to my website? Traditional Advertising Platforms That Shine
Find out how your advertising DNA will inform the types of advertising, including traditional forms, that work for your business.
Email Marketing Strategies for Getting More Traffic to Your Website
A form of direct marketing, email marketing techniques range from blasting a customer list with one strategic email to dripping targeted messages one at a time to targeted prospects.
How do I get more traffic to my website? Try Online Ads
An effective marketing campaign in 2014 must include a combination approach to increasing traffic. In past blogs, we’ve already focused on using SEO and social media.
How Do I Get More Traffic to My Website? Look to Social Media
Content campaigns are a cost-effective way to promote your business and drive more traffic to your website.
What Is Email Marketing?
Email marketing is a form of marketing that targets customers where they are spending their time: online and in their email inboxes.
Tried to Generate Leads Using a Free Report? Here’s Why It Works
A free report can’t “live” in the virtual world by itself. To generate leads from any kind of offer (which includes content like a webinar, white paper, ebook, research report, etc.), you need to lay out a foundation for the offer, which is strategically designed to guide consumers down a specific path—a path to buying.
Get the Most Out of Each Blog Post
Writing blogs for your website takes time and effort that you feel you can't afford to lose. My argument is that you can't afford NOT to blog.
What social media sites will work for my business?
The buzz around social media is undeniable, but how do you know if social media will work for your business? And which social media platform is best suited for your business?
Content Marketing Gone Wrong: Duplicate Content
There is just one reason why businesses use duplicate content: It’s cheap. But there’s a big downside: It burns your SEO results.
Are You Measuring up With Content Marketing Trends for 2014?
Most businesses know that content marketing should comprise at least a portion of their strategy to market their business.
How to Use Landing Pages to Increase Conversions
You're in good shape if your website features static pages that describe your company, and give an overview of your products and services.
How Can Pinterest Marketing Work for Small Business?
Find out if Pinterest marketing is a good fit for your small business, and learn the perks it offers over other social media like Facebook and Twitter.