Effective Email Marketing: Case Study
Creative use of email marketing can put your business on the fast track.
Category: Uncategorized
Opt-in Forms: An Effective Way to Generate Leads
Even with an effective marketing plan to optimize your web pages and create a strategic paid search campaign, there’s a missing link here that can help businesses really capture quality leads: the opt-in form.
Organic Search Vs. Non-Organic Search: No, Marketing Has Not Become Like the Supermarket
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better.
Here’s How to Create a Google+ Business Page
Creating a Google+ business page doesn’t require that you hold professional certification in social media. In fact, Google has made creating a business account a fairly simple process. Here’s a primer on setting up a Google+ page for your business.
If Your Business Doesn’t Sell Online, Does a Website Really Matter?
In the typical marketing funnel, only 3 percent of the people that visit your site are ready to buy. So, what are the rest of your website visitors doing there?
Why Your Small Business Should Be on Twitter
What if you could learn about one that had the potential to reach almost 10,000 people every second? Would you be interested?
Enhancing Facebook Results With Contests & Giveaways
If you’re developing a brand presence on Facebook but your strategy doesn’t include contests or giveaways, you’re probably missing the mark.
A How-To Guide for Local Search
Consumers are looking for what you have to offer, but can they find you on the web? They can if your website is optimized for local search.
Meet 3 Small Businesses That Keep Growing with Content Marketing
As a business owner, you've probably already heard about the immense power of content marketing. That said, unless there's proof, it can be difficult for a small businesses to come up with the resources to invest in content marketing.
Why Google+ when everyone else is on Facebook?
Google+, the social media arm of the search engine giant, offers small businesses a social media resource--and more--like no other.
Choose a Website Domain Name That Gives Your Business an Edge
Choosing a website domain name is not for the fainthearted. The process will underpin your entire business and its digital marketing potential.
5 Practical Steps to Influence Gen Y
I finally got a chance to post the second half of my talk with Nate Bebout. In this video, Nate talks about what motivates the millennial generation, and 5 practical steps to make your marketing more effective.
7 Challenges of the Millennial Generation / Gen Y
What's the deal with young adults born from 1982-2000? Do we call them Generation Y? The Millenial Generation? How do I reach them? Is there any hope for our future?
How Often Should You Be Blogging?
The importance of putting fresh articles on your website is unquestionable. Here's how often you should be blogging to keep Google and your customers happy.
Avoiding Price Wars
What do you do when a potential buyer tells you your prices are too high? I've noticed that most sellers react in one of 3 ways. Most people GIVE IN, they GIVE UP, or they GET EVEN. Let me explain...
What does “Bounce Rate” mean in Google Analytics?
In Google Analytics, there is a metric titled "Bounce Rate", which tends to throw people off ;) . Thankfully, it's not too difficult to understand.
Should Your Blog Be Separate From Your Website?
When working with small businesses, we often talk to people who have both a website AND a blog. Here are 5 important reasons why the blog and the website should be combined into one online presence.
Do I have to pay to rank in Google?
I hear it all the time: "Do I have to pay to rank in Google? This article helps bring clarity to free AND paid listings in Google, and points to free, helpful resources for help.
Time is Running Out to Register for Our Breakfast Seminars
Does your website resonate with potential customers? Does your website get potential customers involved? Most importantly, does your website allow you to communicate with visitors AFTER they have left your website?
File Sizes Made Easy
Pop quiz! If I were to ask you what KB stood for could you tell me? What about MB and GB?
Are file extensions giving you file overload?
.jpg, .png, .txt, .pdf, .tiff, .doc, .ppt, .mp3, .wav, .wma, .avi, .swf, .xls. Looking at a list like this sure can make your head swim! Good thing I am here to help explain them!
Reinventing the Wheel
The idea was that if the wheel is round and smooth, then we just need to find a better road to spin it on. But today, if you aren’t reinventing the wheel, what are you doing? Round is outdated. We are improving things that haven’t even been un-proven!
Facebook Got Me…
I'm a victim. Actually, it's worse than that. I willingly gave in. Even though I swore I never would. For the first time in my 7 years of using Facebook, I did the unthinkable...
To He Who Said It Couldn’t Be Done…
Somebody said that it couldn't be done, But, he with a chuckle replied That "maybe it couldn't," but he would be one Who wouldn't say so till he tried."
Business Wisdom from the Farm: Planting Season
If I were forced to either forget everything I learned in college, OR forget everything I learned on the farm as a child, I wouldn't think twice. Early lessons on the farm were far more valuable.
Things that seemed like common sense as a kid now seem profound. Here's a simple example.
How Does Facebook Affect Your REAL LIFE Social Network?
I just had a revelation. I realized that my network of close personal friendships -- the people my wife and I spend time with in our local community -- has been altered over the years by our exposure on Facebook.
What’s Happening on Your Website?
Every day you have people looking at your website - but what are they doing? Here are some important questions you CAN and SHOULD answer. They will help you find out if you are connecting with your visitors
Facebook Graph Search: A Marketing Gem, Albeit Creepy
Last month, Facebook announced a new feature called "Graph Search." You'll see it on your Facebook page soon. There's already a lot of info out there about the new Graph Search. But it's the features hidden under the surface that has great potential for marketers.
Do You Want Short-Term Patches or Long-Term Sustenance?
If given the choice, would you take $10,000 today, or $500/month for the rest of your life? While logic tells us to take the ongoing payments -- studies have consistently shown that most people are prone to take what they can get RIGHT NOW, ignoring the added long-term benefits that come from waiting.
How One Snowball Brought 9,000 Visitors To My Website…
Three winters ago, I sat down at my desk to write a blog post. I had a million things to do, and it felt like a waste of time. After days of setting it aside to do other things that were more urgent, I finally finished it and stuck it on the website.
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Thank You, Zig Ziglar!
Zig Ziglar passed away last week, at the age of 86. One can only wish to leave such a mark on the landscape of the world he loved, as did he. When I entered the sales wo
What Do You Expect?
Have you ever eaten food just because you felt like you should? Of course you have. We all have. Maybe you're just not hungry...nothing looks appetizing... you could be doing something else...but it's time to eat. So we eat. Three meals a day whether you need it or not. It's just what you do.
It’s on the Website.
Make sure your website is creating enthusiasm. Then, YOU make the sale.
7 Tips on How to Write a Blog Post
You've heard that writing blog posts is essential to the health of your website. Here are helpful tips for writing a blog post that gets results...
Talk to Me!
Every Thursday morning, every week of the month, every month of the year, I meet with my referral group. We are group of business men and women who each take sixty seconds to explain to the rest of the group something new and interesting about us. So, each week, I speak about internet marketing. Same 26 people. Same 26 businesses. Over and over and over again. Here's the payoff...
Optimizing Your Website for Local Google Searchers
Are your customers local? Is the majority of your audience within a certain driving distance of your place(s) of business? Locally-focused businesses have never had more leverage in search engines like Google.
Creating Valuable Landing Pages that Compel Visitors to Act
This morning I was teaching a seminar, and I was showing examples of landing pages where companies offer something of value in exchange for a name and email address.
New Habits, New Results
If you do the same things today, you’re going to get the same results today. Not necessarily good or bad, but "the same."
Video: Multiplying Website Traffic with Archived Content
Have you ever written content on your website and wondered if anybody is actually looking at it? This video will show you a mistake that 86% of businesses make. Fix it on your website, and you could see a significant increase in traffic. This video will show you how it works.
First impressions using Pinterest…
Today I FINALLY setup my page on As I knew already, the Pinterest userbase is dominated by females. I knew it was used primarily by women, but I was struck by just how
Ashland University Women’s Basketball Team Defies the Odds
As an Ashland-area business, we couldn't be more proud of the Ashland University Women's Basketball team. The Eagles faced and defeated a tough Bentley squad 77-62 to advance to the Championship game.
12 days left in office construction project!
Just updated the office construction album with some new photos. Drywall is up, and walls are primed.
Our latest web design projects are now on display!
We couldn't be more excited to add these 7 new projects to our web design portfolio. These projects represent work that go beyond a website. Each project involved our entire team...