Blog
How to build the foundation that fixes what’s actually broken
Three levels of strategy to build better marketing.
Diagnosing the four struggles that kill results.
The wave is coming. Here’s how marketers can ride it.
Take the guesswork out of your business development strategy. Rebecca digs into how tracking data can drive su…
More isn’t always better when it comes to data analysis. OneTable Strategy helps you find the metrics that mat…
OneTable Strategy delivers strategy-first marketing—no cruise control, no cookie cutters, no sugar coating—jus…
A business strategy needs the same tools as a Super Bowl game plan: clear plays, defined roles, data-driven fe…
Learn how aligning business development with company vision transformed Joe’s approach and brought clarity to …
Build a strategic business development plan to align goals, empower your team, and pivot smartly when needed.
Strategic planning helped a local business owner overcome overload by delegating key roles, aligning his team,…
Fine tune your business development team to bring harmony and excellence to your operation.
There are four common growth hurdles that sales and marketing teams face in their business. When your team can…
Without tracking key metrics, your business development team is flying blind, missing opportunities, wasting r…
Reactivity can make your business feel busy, but is all of that busyness growing your business? Here are seven…
Operating on leader overload can cripple your sales and marketing team. Here’s what you need to do to find rel…
OneTable Strategy helps businesses struggling with getting their marketing team on the same page by creating a…
Seeking improved outcomes from your marketing endeavors? Foster synergy between campaigns and content.
Sharpen your B2B marketing focus with this simple 4-part framework. Stop doing everything – choose what NOT to…
The best way to make your content more effective is better storytelling. Learn four essential types of stories…
If your business is contemplating outsourcing your marketing, it’s important to understand the purpose. Learn …
How much should you allocate toward your marketing budget? It’s a matter of simple math, and strategy, and dec…
Is your website answering the most important questions your target audience has about your business? This one …
It takes 8-10 touches before a customer makes a buying decision. You need a plan for how to follow-up with you…
There are three typical reasons your marketing efforts fail. To run successful ads, you need to simplify your …
Customers need to know the right next step on your website. How clear is your call to action? Do you have a pl…
How can you make sure your site ranks well without investing loads in digital ads? Search engine optimization,…
Learn more about how to capture your customer’s attention with engaging marketing.
Learn about common marketing mistakes and simple solutions OneTable has to offer.
If your marketing efforts aren’t generating the results you want, maybe you’re sitting on a lopsided stool. Yo…
The blank page is an intimidating space, but with this single tool, you’ll be equipped to create great marketi…
Are you a do-it-yourselfer? I would say that I am, but my wife might disagree. I once had a near-death experie…
Webinars and seminars are a great way to generate leads, engage visitors, and convert sales for your business….
I believe that we were created to work. But not the drudgery kind of work. It is an amazing feeling to get pa…
Catch the buzz about a new social media platform? As a marketer, there are risks and rewards to being a pionee…
Scarcity, one of Dr. Cialdini’s principles of influence, is a powerful psychological tool marketers can use to…
These six tactics can give your business the credibility it needs to increase conversion rates using one of Ci…
Keep planting seeds. When times are uncertain, plant seeds. When times are steady and comfortable, plant seeds…
Facebook rolled out its new Business Suite, an improved user interface that integrates Facebook Page, Instagra…
If you manage a brand or are a marketing manager, you’ve surely heard the term Search Engine Optimization (SEO…
Updating business listings online doesn’t have to be painful. With this How-To guide, now you can easily make …
With growing concerns over the Coronavirus, hosting virtual meetings can help you keep people connected in rea…
What do you think it costs your business to replace a great employee? The second half of this 2-part series, t…
This post is written for entrepreneurs everywhere. Vacations for entrepreneurs are critically important. I’ve …
There are two simple tools missing from most websites that drastically impact your ability to connect to custo…
So you created a LinkedIn company page and now you’re ready to start getting some leads and engagement from it…
Which keywords are right for your content? Do you stand out in a search compared to your competitors? Avoid th…
Stop investing in your neighbors’ yellow-paper doorstops and start investing in advertising that will make a r…
Here are five areas you can rein in without getting bogged down in details. If you can sign off on these five…
Time and time again, I see small businesses make this critical mistake on social media: treating social media …
Yeah, you’ve heard it said that businesses should be on social media. But what is your brand doing on social m…
What if I told you salespeople are free to chart their own course, to be the salesperson they want to be? Ther…
Google provides you with helpful insights on how people interact with your business listing – even if they don…
Guess what? Local businesses actually have an edge over the big brands, thanks to Google Maps / Google Local l…
The used car salesman gets a bad rap, but it isn’t because he’s a salesman. Here are four tips to change the n…
How a Work Truck company in Ohio has been highlighting industry-specific products with easy-to-understand case…
As a leader, it’s easy to let a fear of failure overcome your hope for success. This mindset stifles your deci…
If you don’t have one single clear goal for your website, the project is likely to lead to disappointment.
Great customers? Check. Awesome website? Check. Get your customers to take the next step to buy-in to your sma…
Showing up in searches is a common goal for small businesses. Making your content search engine worthy is the …
Don’t just talk at your customers, talk to them! Make these people see themselves as the hero in your brand’s …
As a small business owner, you know the feeling of being pulled in a million directions. Are you missing out o…
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
Finding the right voice to communicate with your customers can be a challenge. Lucky for you, everyone and the…
Managing a small business means managing your employees. Keep them happy and grow your business with these fiv…
Ever wonder why you love your favorite movie as much as you do? You can find out AND find out how this strateg…
“So, what does your company do?” Have you ever felt like people are falling asleep when you try to answer tha…
Tell your company’s story in a way that keeps your audience engaged and generates sales!
I sometimes meet entrepreneurs who are successful, but absolutely miserable. For most, they just aren’t pass…
A group of local business and community leaders are leading a major grassroots effort to help transform downto…
Your website. It should be your greatest marketing asset. But for most small business owners, it’s just a big …
A marketing funnel is a way of thinking about how your prospects move through the customer lifecycle, from the…
Find out how your advertising DNA will inform the types of advertising, including traditional forms, that work…
A form of direct marketing, email marketing techniques range from blasting a customer list with one strategic …
An effective marketing campaign in 2014 must include a combination approach to increasing traffic. In past blo…
Content campaigns are a cost-effective way to promote your business and drive more traffic to your website.
Email marketing is a form of marketing that targets customers where they are spending their time: online and i…
A free report can’t “live” in the virtual world by itself. To generate leads from any kind of offer (which inc…
Writing blogs for your website takes time and effort that you feel you can’t afford to lose. My argument is th…
The buzz around social media is undeniable, but how do you know if social media will work for your business? A…
There is just one reason why businesses use duplicate content: It’s cheap. But there’s a big downside: It burn…
Most businesses know that content marketing should comprise at least a portion of their strategy to market the…
You’re in good shape if your website features static pages that describe your company, and give an overview of…
Find out if Pinterest marketing is a good fit for your small business, and learn the perks it offers over othe…
Creative use of email marketing can put your business on the fast track.
Even with an effective marketing plan to optimize your web pages and create a strategic paid search campaign, …
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-…
Creating a Google+ business page doesn’t require that you hold professional certification in social media. In …
In the typical marketing funnel, only 3 percent of the people that visit your site are ready to buy. So, what …
What if you could learn about one that had the potential to reach almost 10,000 people every second? Would yo…
If you’re developing a brand presence on Facebook but your strategy doesn’t include contests or giveaways, you…
Consumers are looking for what you have to offer, but can they find you on the web? They can if your website i…
As a business owner, you’ve probably already heard about the immense power of content marketing. That said, un…
Google+, the social media arm of the search engine giant, offers small businesses a social media resource–and…
Choosing a website domain name is not for the fainthearted. The process will underpin your entire business and…
I finally got a chance to post the second half of my talk with Nate Bebout. In this video, Nate talks about w…
What’s the deal with young adults born from 1982-2000? Do we call them Generation Y? The Millenial Generation…
The importance of putting fresh articles on your website is unquestionable. Here’s how often you should be blo…
What do you do when a potential buyer tells you your prices are too high? I’ve noticed that most sellers rea…
In Google Analytics, there is a metric titled “Bounce Rate”, which tends to throw people off 😉 . Thankfully, …
When working with small businesses, we often talk to people who have both a website AND a blog. Here are 5 im…
I hear it all the time: “Do I have to pay to rank in Google? This article helps bring clarity to free AND paid…
Does your website resonate with potential customers? Does your website get potential customers involved? Most…
Pop quiz! If I were to ask you what KB stood for could you tell me? What about MB and GB?
.jpg, .png, .txt, .pdf, .tiff, .doc, .ppt, .mp3, .wav, .wma, .avi, .swf, .xls. Looking at a list like this sur…
The idea was that if the wheel is round and smooth, then we just need to find a better road to spin it on. But…
I’m a victim. Actually, it’s worse than that. I willingly gave in. Even though I swore I never would. For the …
Somebody said that it couldn’t be done, But, he with a chuckle replied That “maybe it couldn’t,” but he woul…
If I were forced to either forget everything I learned in college, OR forget everything I learned on the farm …
I just had a revelation. I realized that my network of close personal friendships — the people my wife and I …
Every day you have people looking at your website – but what are they doing? Here are some important questions…
Last month, Facebook announced a new feature called “Graph Search.” You’ll see it on your Facebook page soon. …
If given the choice, would you take $10,000 today, or $500/month for the rest of your life? While logic tells…
Three winters ago, I sat down at my desk to write a blog post. I had a million things to do, and it felt like…
Zig Ziglar passed away last week, at the age of 86. One can only wish to leave such a mark on the landscape o…
Have you ever eaten food just because you felt like you should? Of course you have. We all have. Maybe you’re …
Make sure your website is creating enthusiasm. Then, YOU make the sale.
You’ve heard that writing blog posts is essential to the health of your website. Here are helpful tips for wri…
Every Thursday morning, every week of the month, every month of the year, I meet with my referral group. We ar…
Are your customers local? Is the majority of your audience within a certain driving distance of your place(s)…
This morning I was teaching a seminar, and I was showing examples of landing pages where companies offer somet…
If you do the same things today, you’re going to get the same results today. Not necessarily good or bad, but …
We want you to write great content that gets results. This article will teach you how to write copy that searc…
Have you ever written content on your website and wondered if anybody is actually looking at it? This video w…
Today I FINALLY setup my page on As I knew already, the Pinterest userbase is dominated by females. I knew i…
As an Ashland-area business, we couldn’t be more proud of the Ashland University Women’s Basketball team. The …
Just updated the office construction album with some new photos. Drywall is up, and walls are primed.
We couldn’t be more excited to add these 7 new projects to our web design portfolio. These projects represent…
Is your website built for results? We found sevent costly mistakes small businesses make with their websites,…
Over the past 2 months we’ve been busier than ever, launching many new websites. Here are 8 new website desig…
Here’s a video designed to walk you through our popular SEO Cheat Sheet. The free SEO cheat sheet and the vide…
Steve Jobs was a revolutionary. Many won’t understand the degree to which he impacted our culture until futur…
This week’s internet marketing training video explains the concept of a marketing funnel. You’ll learn: how t…
In March, Google released the “Panda Update” which made significant changes to their search engine algorithm. …
Just received an email from a customer. He builds decks, and he wrote: I am trying to get my friends to like …
Here’s an extremely simple example of a pretzel stand using mobile marketing. Every customer who visits their…
As a local business owner, and a homeowner in the city of Ashland, I plan to vote “YES” for the bond issue for…
We’ve added twelve new designs to our portfolio, a sample of some of the many sites we launched the first 10 w…
Bryan Lefelhoc & I just got back from Las Vegas. Our mission? To share our new online pizza ordering system …
My favorite commercial from Superbowl XLV – hands down. I don’t think much of Chrysler, but their agency did …
I’ve been buying stock photos from iStockPhoto.com for more than 8 years. However, I recently decided to swit…
We’ve been very busy this fall. Every week multiple new websites are going live. We added 8 new sites to our…
Here’s your chance to build a stunning design portfolio, learn on the job, and get valuable real-world experi…
Customer service has some similarities to a marriage. If neglected, the relationship will break down, and com…
We just completed a research study and the results were a little frightening. We looked at the websites for hu…
If you have an invention, or are working on developing an innovative idea, this seminar may be of interest to …
Jason Fried recently had an article in Inc Magazine titled “Why is Business Writing So Awful.” A great read t…
Last week I had the chance to present at a marketing seminar sponsored by the Ohio Bankers League in Columbus….
One of the most important steps of a website design process is determining how you will organize your content….
Whenever we design a website for a client, we do a lot of search engine optimization work – to help ensure tha…
The most effective Super Bowl ad this year was, in my opinion Google’s ad called “Parisian Love.” It was so si…
Planning to promote your company in a Super Bowl commercial? Better make sure your website is ready to handle…
We had a full house at this morning’s internet marketing seminar in Mansfield! Thanks to the Mansfield Richlan…
When I went to college in the late 90s, there was an attitude among some of my classmates that a college diplo…
It’s official. I’m tag-teaming with my friends at the Mansfield-Richland Area Chamber of Commerce to present a…
I’m not sure what Apple marketers are trying to accomplish with one of their new Apple 3G commercials. The ab…
Billy Mays was found dead in his Tampa, FL home Sunday morning, possibly connected to a blow to the head he re…
Do you know what people are saying about your company? The rapid growth of social networking has both simplif…
Has your name been “Googled” recently? I bet it has – whether you realize it or not.Now you can control what p…
In November I wrote about my system for getting things done. Now, 6 months later it’s time to review success…
Question: “So what is twitter, I signed up tonight, is it just a spin off of myspace and facebook but with a b…
If you do pay-per-click campaigns, you probably know that one best practice is to add brackets and quotes to y…
If just one of the big 3 automakers would make it through this economic mess, it would be Ford, in my opinion….
I just finished a new postcard that will be released next week in response to the recession. The headline mat…
Most folks know that to get more revenue out of their customers, they should sell add-on products. However, s…
In October I blogged about some bad news — the sudden closing of Archway Cookies here in Ashland Ohio.Late la…
Our business has grown quickly over the past 18 months. One challenge has been finding the right system for em…
Imagine if you could walk up to the prospective customers who are looking at your company’s website and ask if…
If you are a member of the Ashland or Mansfield Chamber of Commerce, you will be receiving our new postcard so…
I’ve been aware of Twitter for a while, but have never been terribly impressed. Cool for personal use, but bu…