Hey friends, it’s Jeremy Harrison here from OneTable Strategy. AI has changed marketing faster than anybody imagined. And if you’re a marketing leader, you’ve probably felt it — the pressure to figure it out, questions from your team, and maybe a quiet voice wondering how all of this affects your work. You’re not alone. Every week, I talk to leaders who are excited about AI’s potential, but also a little uneasy about what it means for the future. So today, I’d like to pull back the curtain on how we’re using it, helping our clients and our team use AI responsibly and effectively. For us, it comes down to three things. Real people, plus a strategy framework, plus the AI. First is the people. You have a vital role in all of this. You have the pulse on what’s happening in your market and what’s happening under the hood of your business right now. Second is the framework. What you see inside this binder are tools that we’ve created to help our own team be master strategists over the years. They use this stuff to plan better. They use it to get insights from data and to plan content that helps us generate results for our clients. This is work that we’ve developed over twenty years of experience helping businesses grow. Finally is the AI. We trained OneTable GPT to master this framework. So AI uses our framework with the insights that you provide to help us get it right. When great people, great strategy and great tools work together, you end up with content and campaigns that truly move people to respond. If that resonates with you, I encourage you to schedule a discovery and learn how we can get this powerful trio working for your business.