Why eWOM Matters to Your Small Business
With our world becoming increasingly digital, the strong need for understanding and utilizing eWOM is here.
Author: Jeremy Harrison
Email Marketing Made Simple for the Small Business Owner
Finding the right voice to communicate with your customers can be a challenge. Lucky for you, everyone and their mother has email nowadays! Turn your email campaigns into marketing success in three simple steps.
Five Important Tips for Small Businesses to Keep Employees Happy
Managing a small business means managing your employees. Keep them happy and grow your business with these five tips!
How to Improve Your Messaging in Seconds
Ever wonder why you love your favorite movie as much as you do? You can find out AND find out how this strategy applies to your small business!
What Story is Your Business Telling?
"So, what does your company do?" Have you ever felt like people are falling asleep when you try to answer that question? Me too. Your success in attracting new customers is dependent on your ability to boil your complex business down to an extremely simple brand story.
The Formula for Content Marketing Success
Tell your company's story in a way that keeps your audience engaged and generates sales!
How to Avoid Becoming a Miserable Entrepreneur
I sometimes meet entrepreneurs who are successful, but absolutely miserable. For most, they just aren't passionate about the thing they are doing. Here are three ways that I see entrepreneurs get off course:
Ashland Schine’s Theater Restoration: Great Things Are Coming to Ashland
A group of local business and community leaders are leading a major grassroots effort to help transform downtown Ashland, Ohio. The group of leaders include Scott Donley
How to Transform Your Website Into a Small Business Success Machine
Your website. It should be your greatest marketing asset. But for most small business owners, it's just a big headache. There are five areas of focus that need attention
Get Leads by Building a Marketing Funnel
A marketing funnel is a way of thinking about how your prospects move through the customer lifecycle, from the first point of contact as new traffic all the way to the point of nurturing existing customers—and all the points in between.
How do I get more traffic to my website? Traditional Advertising Platforms That Shine
Find out how your advertising DNA will inform the types of advertising, including traditional forms, that work for your business.
Email Marketing Strategies for Getting More Traffic to Your Website
A form of direct marketing, email marketing techniques range from blasting a customer list with one strategic email to dripping targeted messages one at a time to targeted prospects.
How do I get more traffic to my website? Try Online Ads
An effective marketing campaign in 2014 must include a combination approach to increasing traffic. In past blogs, we’ve already focused on using SEO and social media.
How Do I Get More Traffic to My Website? Look to Social Media
Content campaigns are a cost-effective way to promote your business and drive more traffic to your website.
What Is Email Marketing?
Email marketing is a form of marketing that targets customers where they are spending their time: online and in their email inboxes.
Tried to Generate Leads Using a Free Report? Here’s Why It Works
A free report can’t “live” in the virtual world by itself. To generate leads from any kind of offer (which includes content like a webinar, white paper, ebook, research report, etc.), you need to lay out a foundation for the offer, which is strategically designed to guide consumers down a specific path—a path to buying.
Get the Most Out of Each Blog Post
Writing blogs for your website takes time and effort that you feel you can't afford to lose. My argument is that you can't afford NOT to blog.
What social media sites will work for my business?
The buzz around social media is undeniable, but how do you know if social media will work for your business? And which social media platform is best suited for your business?
Content Marketing Gone Wrong: Duplicate Content
There is just one reason why businesses use duplicate content: It’s cheap. But there’s a big downside: It burns your SEO results.
Are You Measuring up With Content Marketing Trends for 2014?
Most businesses know that content marketing should comprise at least a portion of their strategy to market their business.
How to Use Landing Pages to Increase Conversions
You're in good shape if your website features static pages that describe your company, and give an overview of your products and services.
How Can Pinterest Marketing Work for Small Business?
Find out if Pinterest marketing is a good fit for your small business, and learn the perks it offers over other social media like Facebook and Twitter.
Effective Email Marketing: Case Study
Creative use of email marketing can put your business on the fast track.
Opt-in Forms: An Effective Way to Generate Leads
Even with an effective marketing plan to optimize your web pages and create a strategic paid search campaign, there’s a missing link here that can help businesses really capture quality leads: the opt-in form.
Organic Search Vs. Non-Organic Search: No, Marketing Has Not Become Like the Supermarket
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better.
Here’s How to Create a Google+ Business Page
Creating a Google+ business page doesn’t require that you hold professional certification in social media. In fact, Google has made creating a business account a fairly simple process. Here’s a primer on setting up a Google+ page for your business.
If Your Business Doesn’t Sell Online, Does a Website Really Matter?
In the typical marketing funnel, only 3 percent of the people that visit your site are ready to buy. So, what are the rest of your website visitors doing there?
Why Your Small Business Should Be on Twitter
What if you could learn about one that had the potential to reach almost 10,000 people every second? Would you be interested?
Enhancing Facebook Results With Contests & Giveaways
If you’re developing a brand presence on Facebook but your strategy doesn’t include contests or giveaways, you’re probably missing the mark.
A How-To Guide for Local Search
Consumers are looking for what you have to offer, but can they find you on the web? They can if your website is optimized for local search.
Meet 3 Small Businesses That Keep Growing with Content Marketing
As a business owner, you've probably already heard about the immense power of content marketing. That said, unless there's proof, it can be difficult for a small businesses to come up with the resources to invest in content marketing.
Why Google+ when everyone else is on Facebook?
Google+, the social media arm of the search engine giant, offers small businesses a social media resource--and more--like no other.
Choose a Website Domain Name That Gives Your Business an Edge
Choosing a website domain name is not for the fainthearted. The process will underpin your entire business and its digital marketing potential.
5 Practical Steps to Influence Gen Y
I finally got a chance to post the second half of my talk with Nate Bebout. In this video, Nate talks about what motivates the millennial generation, and 5 practical steps to make your marketing more effective.
7 Challenges of the Millennial Generation / Gen Y
What's the deal with young adults born from 1982-2000? Do we call them Generation Y? The Millenial Generation? How do I reach them? Is there any hope for our future?
How Often Should You Be Blogging?
The importance of putting fresh articles on your website is unquestionable. Here's how often you should be blogging to keep Google and your customers happy.
Avoiding Price Wars
What do you do when a potential buyer tells you your prices are too high? I've noticed that most sellers react in one of 3 ways. Most people GIVE IN, they GIVE UP, or they GET EVEN. Let me explain...
What does “Bounce Rate” mean in Google Analytics?
In Google Analytics, there is a metric titled "Bounce Rate", which tends to throw people off ;) . Thankfully, it's not too difficult to understand.
Should Your Blog Be Separate From Your Website?
When working with small businesses, we often talk to people who have both a website AND a blog. Here are 5 important reasons why the blog and the website should be combined into one online presence.
Do I have to pay to rank in Google?
I hear it all the time: "Do I have to pay to rank in Google? This article helps bring clarity to free AND paid listings in Google, and points to free, helpful resources for help.
File Sizes Made Easy
Pop quiz! If I were to ask you what KB stood for could you tell me? What about MB and GB?
Are file extensions giving you file overload?
.jpg, .png, .txt, .pdf, .tiff, .doc, .ppt, .mp3, .wav, .wma, .avi, .swf, .xls. Looking at a list like this sure can make your head swim! Good thing I am here to help explain them!
Facebook Got Me…
I'm a victim. Actually, it's worse than that. I willingly gave in. Even though I swore I never would. For the first time in my 7 years of using Facebook, I did the unthinkable...
To He Who Said It Couldn’t Be Done…
Somebody said that it couldn't be done, But, he with a chuckle replied That "maybe it couldn't," but he would be one Who wouldn't say so till he tried."